As of yesterday, my REFRESHED site went LIVE! In case you missed the grand reveal and the blog post explaining HOW and WHY Beyonce was involved, click here.

For those of you that did tune in, I am more than positive you came across more than 1 or 2 glitches, but with any “opening night” the kinks will surely be worked out over time. I also hope that you found a few things on the site and blog that you thought were pretty neat.

For me, it’s in the details!

Here are my favorite minor details about the new site/blog that really make me smile:

1) My logo and my NEW emblem!!!

If you are a stickler for details, I am sure you noticed that though my logo didn’t change, the sparkles in “Kaitlin” were removed and replaced with gold foil text and the word PHOTOGRAPHY has been removed. (The ‘Kaitlin’ is my signature….but shhh….don’t go signing checks with it now : P) I chose to remove both elements because I feel as though my obsession with “sparkles” is better kept to my outfit and shoe choices, not necessarily my business logo. In regards to removing photography, I have spent the past 3 years building a brand and business around the idea of Exclusivity. My brand…my logo….it all felt STRONGER without the word photography. Most people can tell from my site, exactly what I do.

Also, I added an EMBLEM to my business. I do not have any graphics in my logo, but I wanted am emblem that could be attached to my packaging, products, etc that was an all inclusive symbol that represented me and my business. Plus, this emblem allows me to incorporate that HINT of sparkle, while keeping my logo professional, classy and timeless.

2) My video introduction!!! 

If you may notice, when you go to my website, my landing, aka Greeting Page, is a video clip from my promo video I shot last year in Santa Barbara, California. I thought it was a great way to grab attention, share a bit of my personality and tie in a cohesive brand to my already established elements. I have been wanting a video introduction for as long as I can remember and now I have one that is personal and unique to KNP. (P.S. I love to twirl. If we hang out enough together, you will see that!)

3) My hub page!

4) My Instafeed!

Instagram has become a slight obsession of mine. I love that everyone can see every post you make, no special algorythms or promotions needed. I love that you do not get endless notifications from other Instagrams when you comment on their images, that others have commented as well. I love that it serves as another method for me to connect with clients, peers, friends and fans. I can share behind the scenes of my job, sneak peeks into shoots, and even some images from my personal life. Instagram has character and flare, much like my business.

  5) Raves and Reviews!

Not only do these exist on my website, they also appear in the form of quotes at the top of my blog! I save every single ‘thank you, love and appreciation’ note from my fans/friends/clients. Peoples words mean the WORLD to me and their kindness is what keeps this passion alive for me. I felt it was CRUCIAL to share their kind words at the top of my blog to ALWAYS remind me WHY I do what I do and why I am so IN LOVE with what I do. Their joy is mine. Their words are my fire. My raves and reviews are love notes I will not soon forget or discard!

I hope you enjoyed seeing my top 5 NEW favorite additions to the KNP Brand Refresh. Be sure to comment below what your favorite new elements are….or better what…what are you thrilled to see that stuck around through the refresh. I bet we have a lot in common there as well!!!!

To see the hub page and start your exploring of the refresh, please head to www.kaitlinnoel.blog. From here you can access ALL THINGS KNP! : )